Third annual CarTrawler Hotel Reward Payback Survey reveals payback ranges from 5.4% to Wyndham’s 16.7%.
October 4, 2017, Shorewood, Wisconsin – – Wyndham Rewards returns an average of 16.7% from room night spending as reward stay value in the third annual CarTrawler Hotel Reward Payback Survey. That’s 3+ points higher than the brand’s 2016 result and a 211% higher return than the reward value provided by Starwood’s SPG, which was ranked last among the six hotel loyalty programmes at 5.4% for reward payback.
During August 2017, IdeaWorksCompany conducted 1,350 reward queries for key hotel brands in six global frequent guest programmes: Best Western Rewards, Hilton Honors, IHG Rewards Club, Marriott Rewards, Starwood SPG, and Wyndham Rewards. For each query, the lowest reward price in points was recorded along with the corresponding room price in US dollars. The value provided by points was adjusted to consider the different rates of point accrual for the programs. The result provides an average “reward payback” for each programme as shown in the graph below. For example, the 8.8% rate for Marriott Rewards represents average reward value payback of $8.80 for every $100 spent on hotel room rates. By comparison, IdeaWorksCompany calculated reward payback for American, Delta, and United frequent flyers ranges from 3.9% to 5.8% (see May 17, 2017 IdeaWorksCompany press release).
The CarTrawler Hotel Reward Payback Survey includes the following additional data and analysis for the six hotel loyalty programmes:
- Simple Value of Reward Points, which allows consumers to know the value of bonus offers such as 80,000 bonus points for the IHG Rewards Club Select Credit Card representing a reward value of $560.
- Best and Lowest Reward Payback, which ranged from 1.8% to 50.7%.
- Reward Value Returned by Co-Branded Credit Cards with a best result from the Starwood Preferred Guest American Express at 2.7%.
“2017 CarTrawler Hotel Reward Payback Survey” was released today as a free-of-charge 10-page report sponsored by CarTrawler. The full report is available to download here.
CarTrawler is the world’s leading B2B travel technology platform providing car rental and ground transportation options to over 700 million airline passengers annually, through our 100 airline partnerships. We connect travellers in real-time, on any device, to every significant car rental and ground transportation supplier globally. CarTrawler’s unique technology is an easy to implement platform, personalised based on your customers’ trip details. Our technology provides you with higher conversion rates and increased revenue.
IdeaWorksCompany was founded in 1996 as a consulting organization building brands through innovation in product, partnership and marketing, and building profits through financial improvement and restructuring. Its international client list includes airlines and other travel industry firms in Asia, Europe, the Middle East, and the Americas. IdeaWorksCompany specializes in ancillary revenue improvement, brand development, customer research, competitive analysis, frequent flyer programs, and on-site executive workshops. Learn more at IdeaWorksCompany.com.
CarTrawler: Lia Bresnihan, Marketing Director, Tel: +353 1 499 9611, Email: email@example.com
IdeaWorksCompany: Jay Sorensen, President, Tel: +1-414-961-1939, Email: jay “at” ideaworkscompany.com