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3rd Party Ancillaries – How to Compete in an Increasingly Personalised World

CarTrawler’s Head of Commercial Integrations, Ritchie Masterson is due to take to the stage during London’s Aviation Festival at the Business Design Centre in Islington next week. Ritchie will unearth the traits necessary for businesses to compete in an increasingly personalised world.


  • Data-driven business – Ritchie will emphasise the need to ingrain data-driven decisions into a businesses everyday activities. CarTrawler makes intuitive use of the millions of customer interactions which it facilitates everyday. Each click generates a transactional history and instead of losing this information in the void, CarTrawler utilises this data and plugs it in to their advanced aglorithm. Decisions are formed by virtue of this and predictive models serve as the basis for their advanced decision-making model. Hunches are a thing of the past and Ritchie will highlight how data-driven decisions inform decisions in the optimal way for both businesses and customers.


  • Customer Choice – The enhancement of consumer choice is a priority today and has been evident in the car rental industry in recent years. The industry has rightly moved from a one supplier model to the aggregated solution which CarTrawler offers. Consumer demand for choice has spurred this change and the business has followed suit, facilitating the demand that consumer’s require to be offered a wide variety of products at their preferred price. CarTrawler focuses on elasticity of customers and their unique setup of advanced algorithms are set in place to produce the optimum pricing and content decisions for partners’ customers. Ritchie will demonstrate how customer choice and the need to deliver on this demand is a key requirement for businesses today.


  • User Experience –  Companies regularly pontificate about their omni-channel device functionality, when in reality they are merely promoting their minimal presence. Ritchie is due to outline how CarTrawler is dedicated to enhancing the user experience and leverages full capability through mobile. Ritchie is intent on highlighting the benefits of PWA (Progressive Web Applications) and how this approach will feed directly into a businesses device capabilities. By using CarTrawler’s product strategy as an example, Ritchie will demonstrate the upward trajectory that is required of businesses to ensure they are safeguarding their products by ensuring that they are capable of bridging that elusive gap in mobile conversions.


CarTrawler’s pillars of competitive advantage include their data-driven business, customer choice model and dedication to the user experience, which when combined create a compelling B2B offering. Through these pillars, Ritchie will highlight the benefits of operating within these dedicated segments, as evidenced by CarTrawler’s leading position in the travel technology industry.


Ritchie Masterson is Head of Commercial Integrations at CarTrawler and will be speaking from 11am to 11.15am on Thursday 6th September in London’s Business Design Centre.



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