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Driving Innovation through Product and Technology at CarTrawler

As a world-renowned travel technology company, CarTrawler showcased how it is driving true innovation through continuous refinements of its products and technology.


Colin Aherne, Director of Product and Design at CarTrawler, recently spoke at the annual CarTrawler Winter Conference about the robustness of the CarTrawler technology platform and its roadmap for the future.


CarTrawler’s technology platform processes over 11,500,000 unique searches through its API every day. The CarTrawler platform aggregates over 1,600 global car rental suppliers and serves up a bespoke search result of 300 cars for customers – all in under 2 seconds.


CarTrawler’s Product and Technology team are organised across cross-functional pods, tasked with the responsibility of creating a 360-degree view of CarTrawler’s three-sided marketplace for partners, suppliers and customers. This team works to develop and refine an end-to-end, automated solution that builds a scalable and sustainable technology platform.


Customer problems are rooted in the day-to-day processes of Product and Technology, with the team working to demystify the process of renting a car. With the gradual shift to mobile, a simplification of this purchasing process is a key focus for CarTrawler. The team views the customer life cycle holistically and designs in a way to capture their attention, nudging towards the path to purchase and ensure the process is as simple as possible.