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CarTrawler Deepens Partner Relationships by making Simple Decisions at Scale

For CarTrawler, the leading B2B provider of car rental and mobility services, partner and supplier relationships are deepened by taking control over performance outcomes through scalable decision-making.

 

Speaking at the annual CarTrawler Winter Conference, Eamonn O’Loughlin, Director of Trading at CarTrawler, spoke about how the tech company places particular focus on executing ‘simple decisions at scale.’ He took the audience, comprising of leaders in the car rental and mobility industries, through the way in which CarTrawler joins the dots at the intersection between Partners, Suppliers and Customers.

 

CarTrawler is known for its long-standing relationships with its partners, and Eamonn illustrated how this is made possible through the autonomous, cross-functional Trading Squads that operate within CarTrawler. He referenced CarTrawler’s philosophy of taking an active role in performance, which allows real responses to emerging market trends. Made up of cross-functional skill sets, these squads actively manage the trading performance for thousands of CarTrawler’s partners and they operate within an environment where the focus is exclusively on delivering results.

 

CarTrawler’s rich source of market intelligence allows its trading teams to control and influence performance. The trading teams increase reach and optimize in real-time, meaning that CarTrawler is best-placed to influence positive performance and ultimately, favourable outcomes.

 

“Because at the core, for us this is really simple,” Eamonn said. “When a customer searches, it’s about getting the right cars, in the right order, at the right price to solve the customers’ need and making it easier for that customer to buy.”

 

The right placement of the car rental product for customers at a granular level needs to be replicated for every search and Eamonn noted how CarTrawler makes these decisions in a scalable way across 550 partner cross-sell integrations, covering over 96 million airline flight passengers. These simple optimisation decisions can make a huge impact, and these can then be rolled out to the rest of CarTrawler’s partner base. Their pricing and sort optimization platform is a robust tool that allows the B2B travel technology company to pull streams of data and create an ‘insights factory’ enabling the company to make scalable, impactful decisions for its worldwide partners.