What you will be doing?
-Building relationships with journalists, external thought leaders and industry distribution channels to ensure CarTrawler has the best possible network and relationships to leverage
-Developing CarTrawler`s B2B Communication Strategy
-Building relationships with international PR agents in order to distribute key external communications
-Managing CarTrawler`s reactive PR process to ensure the best outcomes
-Defining and executing a best in class partner launch strategy for new strategic partners to maximise market exposure to build CarTrawler`s brand value
-Writing & distributing press releases for new partner signings, product launches, company news and sponsored content
-Refining and executing CarTrawler`s Leadership Team Communication Strategy
-Maintaining CarTrawler`s voice & brand throughout all communications and messaging
-Strategising, planning and developing multi-form original, value-add and thought leadership content: case studies, whitepapers, blogs, long-form copy, infographics, social media content etc.
-Recognising and developing thought leaders within CarTrawler
-Working closely with senior stakeholders to translate their company vision, as well as collaborating on content with internal thought leaders and subject matter experts.
-Developing thought leadership themes for external speaking engagements and CarTrawler conferences
-Securing speaking engagements to elevate thoughts leaders within CarTrawler (outside of sponsored events)
-Researching opportunities for internal thought leaders and the Leadership Team to give keynote speeches and participate in panel discussions or Q&As at industry conferences
-Creating insightful, thought-provoking point-of-view related presentations and written content
-Highlighting opportunities to partner with CarTrawler clients to showcase partner success stories at both industry and CarTrawler conferences
-Ensuring the best awareness of current technology and travel market trends
-Owning external thought leadership relationships to ensure we maximise their value
-5-10 years B2B experience in a similar role with proven published content experience (portfolio)
-Bachelor`s Degree in Media, Journalism, Communications, Public Relations or Marketing
-A keen eye for detail and strong editorial experience: Reviewing, proofing and optimising outbound content
-Superior oral and written communication skills with proven experience in generating excitement for a technology company`s offering across a variety of audiences
-Press release creation & experience dealing with media outlets.
-Background in the technology industry with the ability to understand and communicate technical products and to interface with technical colleagues
-Travel industry experience is favourable but not essential
-Strong organizational skills and able to multi-task across numerous projects. You understand how to plan effectively, prioritize tasks and respond quickly to time-sensitive engagements.