B2B Content Strategist

Location: Dublin, Ireland
Department: Commercial

What are we looking for?

About CarTrawler
CarTrawler brings opportunities to life through a global online marketplace connecting Partners, Customers and Suppliers.
Our market leading B2B mobility platform expands airline and travel partners’ offering to their customers, while deepening those relationships and creating substantial ancillary revenue opportunities.
CarTrawler works in partnership with many of the world’s biggest travel brands, providing mobility services for over a quarter of the top 100 airlines globally, including easyJet, Alaska Airlines, Jetstar, SWISS, KLM and Emirates and OTA’s such as eDreams, and Hopper.  As a B2B company we focus solely on helping our airline and travel partners build brands, not our own.
For our people, they get to work in an indigenous Irish tech company, in healthy, high performing teams, solving interesting problems.  Based in Dublin, all decisions are made here - in Ireland.

Role Purpose
The ideal candidate is an ambitious self-starter who is passionate about communication and is excited by producing content and driving a TL/comms agenda. A member of our Product & Brand Marketing team, you will work across the team to align and bring the strategy and brand to life. 

This is a high-impact role, with two key areas of focus:
1, To lead CarTrawler’s overall content development strategy and its implementation as part of the organization’s target of building brand awareness among target audiences, particularly in North America. The role requires data-driven research, interviews, and surveys to develop themes and messaging – all of which will be brought to life across channels including events, conferences, webinars, and social media. 

2, To accelerate CarTrawler’s position as a thought leader by leading a proactive and planned Thought Leadership agenda. You will develop our leadership and extended leadership team’s thought leadership credentials and produce messaging and content to guide what and how we talk about CarTrawler with target audiences building CarTrawler’s brand as an innovative, data-driven technology leader

Reporting to:  Brand Marketing Lead

Main accountabilities and key tasks:

Strategy, Planning & Trends
§  Build a planned, sustained multi-channel strategy for Thought Leadership (TL), PR & Comms, underpinned by a 12-month plan, to build brand awareness with our target audience. 
§  Develop themes, messaging, and content based on CarTrawler’s Marketing strategy.
§  Collaborate to drive awareness of content messaging, talking points, and market trends.
Content & Thought leadership
§  Create insightful, thought-provoking content – case studies, whitepapers, presentations, webinars, blogs, articles, social copy, infographics, etc.
  Design a clear and measurable content strategy for the CarTrawler brand and define how we will develop and disseminate content that impacts our partners, suppliers and people.
Develop CarTrawler's thought leadership profile and the profile of select members of the Leadership team and extended leadership team through industry interviews, keynote sessions, panel participation, etc.
Recognise and develop internal thought leaders in CarTrawler and collaborate on content.
Build relationships with external thought leaders, and industry distribution channels to ensure CarTrawler has the best possible network and relationships to leverage.
§  Input TL themes and key messaging across all of CarTrawler’s conferences, roundtables & market insights roadshows.
§  Monitor, track, and report on the Thought Leadership activities of other key travel industry players.
§  Define and execute a best-in-class partner launch strategy for new strategic partners to maximize market exposure to build CarTrawler’s brand value.
§  Work closely with agency partners to define the highest value trade and media relationships and leverage these relationships to source opportunities to distribute CarTrawler’s story via media interviews, content placement, sponsorship, award submission etc.
§  Coordinate the development of multimedia content (where appropriate) to accompany press releases and thought leadership content inc. video, imagery, podcasts etc.
§  Write & distribute releases for new partner signings, product launches, company news and sponsored content.
Critical Interfaces:
§  Leadership Team for research and input into thought leadership themes and messaging, and to ensure the Leadership Team Communications strategy is agreed and executed effectively.
§  All functions – to recognize and develop thought leaders in CarTrawler; collaborate on content.
§  Business development & operations team to develop and execute the partner launch strategy. Also, to understand and develop thought leadership content with them to support in closing deals/renewing partners.
§  Partner Management & Trading – develop opportunities to showcase partner success stories.
Knowledge and Experience:
§  5+years’ experience in a Tech/B2B Content, Thought leadership, or B2B Comms role.
§  Superior oral and written communication skills are a must.
§  Bachelor's Degree in Media, Journalism, Communications, PR, Marketing
§  Demonstrated skill in successfully positioning content to achieve national and/or industry-specific recognition
§  Enjoys research, is self-driven, and results orientated.
§  Previous experience with c suite stakeholder management.
§  Experience working with third-party agencies.
§  Excellent attention to detail: Reviewing, proofing, and optimizing outbound content.
§  Ability to manage diverse activities, meet deadlines, and have flexibility in changing situations and priorities.
§  A background in technology PR/Writing and published work would be an advantage, with the ability to understand and communicate technical complexity in a straightforward manner.
§  Previous experience in the travel industry is a plus.

Hybrid Working Model At CarTrawler we are committed to creating an environment that enables our people to do their best work in the location which suits them best. Whether you enjoy the social aspect of working in the office, prefer to avoid the commute and work from home, or would like the best of both worlds, our Hybrid Working Model is designed to create the best possible working experience for you. At Cartrawler we have has the best technology to enable a truly world class remote working experience that drives collaboration and allows you to thrive in your role. We will also provide you with a “work from home kit” to help get that home office set up, including: ·       A Windows laptop, 2 monitors, docking station, mouse, keyboard & camera·       A comfortable ergonomic office chair and scandi-style desk Our Benefits:·        Flexible Working arrangements. We have a host of flexible options available·        Premium VHI health insurance is provided for all team members·        Up to 4% matched employer pension contribution to help you save for your future·        Family life often takes over, as it should! For these instances we offer all eligible team members paid maternity, adoptive, paternity, parents and marriage leave·        Life assurance & Income protection·        Financial planning support·        Mental Health@CarTrawler programme·        Internal referral programme·        Bike to Work·        Travel Tax Saver The Cool Stuff:·       Annual performance related bonusAll employees from day one, whatever their role, are entitled to share options as part of our unique equity scheme offering. This offering enables our employees to contribute to the business in a tangible and meaningful way and aims to create positive financial outcomes for all.·       25 days annual leave·       “Friday Unplugged” – Last Friday of every month we have a half day mental health break day.·       We have a dedicated Talent Management and Development Framework “Thrive” which supports your professional and personal development, including unlimited premium access to;o    LinkedIn Learningo    Technical trainings via Udemyo    We also sponsor further education by providing financial support and study leave for specific programmeso    To support your personal growth, we offer a series of benefits including access to coaching, online resilience workshops and team workshops·       We have several employee cohorts across the business that you can become a part of or you will benefit from as they all play a key role in the super culture we have within CarTrawler;o    Sports and Social clubo    CSR Committeeo    Thriverso    Mental Health First Aiderso    Engagement Champion Network·       Weekly Yoga classes and Meditation·       Family & Friends Days, annual Summer & Christmas Party, Kids’ Christmas party and many more CarTrawler is fully committed to ensuring equal opportunities supported by an environment based on mutual respect, inclusion and dignity at work for all our people.  We  welcome diversity, valuing the benefits it brings to the workplace.  We have a zero-tolerance approach to discrimination of any kind. The criteria with regards to decisions on positions and promotions is an individual’s ability, behaviours and merit to perform in the role. To this end, CarTrawler strives to ensure that recruitment, employment, training, and promotion practices and policies do not directly or indirectly discriminate.We are a purpose led, values driven company, with a focus on a culture of shared wins where relationships make the difference. We strive to foster a culture of continuous learning encouraging our people to invest in themselves to Thrive.  CarTrawler will ensure that candidates who are interviewing with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in any CarTrawler job application or interview process, to perform essential job functions, and/or to receive other benefits of employment, please contact us at 
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