Digital Marketing Specialist (B2B)

Location: Dublin, Ireland
Department: Commercial

What are we looking for?

About CarTrawler
CarTrawler brings opportunities to life through a global online marketplace connecting Partners, Customers and Suppliers.
Our market leading B2B mobility platform expands airline and travel partners’ offering to their customers, while deepening those relationships and creating substantial ancillary revenue opportunities.
CarTrawler works in partnership with many of the world’s biggest travel brands, providing mobility services for over a quarter of the top 100 airlines globally, including easyJet, Alaska Airlines, Jetstar, SWISS, KLM and Emirates and OTA’s such as eDreams, and Hopper.  As a B2B company we focus solely on helping our airline and travel partners build brands, not our own.
For our people, they get to work in an indigenous Irish tech company, in healthy, high performing teams, solving interesting problems.  Based in Dublin, all decisions are made here - in Ireland.

Role Purpose

Support the Business Development & Marketing team in building brand awareness and growing revenue from our target audience. Inform and manage the day-to-day operations of CarTrawler’s content marketing and social media strategy. Work alongside content producers to manage and analyze the distribution of all content, ensuring that all performance KPIs are met and each piece of content is reaching the target audience. Inform and manage from end to end the lead generation and lead nurturing campaigns, using Pardot and Salesforce. Provide insights on online distribution through the use of Google Analytics, Tag Manager, and SimilarWeb.

Reporting to: Marketing Manager

Main accountabilities and key tasks:

•Work closely with the business development team to create prospect nurturing campaigns. 
•Report regularly to the business development team on prospect interactions & campaign successes.
•Support the marketing manager in developing an editorial calendar across social, PR, blog and other appropriate channels. 
•Work with creative teams to deliver impactful online advertising. Ensure appropriate tracking is in place, measure impact and report on ROI. 
•Acquire insight to online marketing trends, making recommendations for improvements
•Manage all marketing tools e.g.: Pardot, Google Analytics, Google Tag Manager, Adroll. 
•Effectively manage all digital marketing channels and plan the distribution of external content via email, social media as and retargeting market audiences where required.
•Maintain keeping content, tracking & security features up to date through working with digital agencies.
•Develop & manage digital marketing campaigns, in alignment with the CarTrawler brand. 
•Build out tracking capabilities of all online distribution to ensure ROI reporting is possible 
•Analyse the success & ROI of the campaigns against set KPIs and measures (using web analytics where appropriate).
•Population of concise reports for managers on campaign performance.

Critical Interfaces:
•Marketing Manager to develop the online distribution strategy
•Business development team to develop successful prospect nurturing campaigns.
•Sales Operations team to ensure the correct implementation of marketing tools.
•Marketing Team to support any online distribution needs across key team projects.

Knowledge and Experience:

•Qualification in marketing or related necessary
•2 years’ experience working in a B2B environment, eCommerce or travel industry preferred
•Good knowledge of content marketing
•Familiar with Pardot / Salesforce or similar marketing automation tools.
•A strong understanding of all social media platforms and experience in creating content across numerous platforms in multi-media formats.
•Strong content and copywriting skills.
•Ability to analyze data, insights and deliver ongoing reports to the wider team.
•Ability to research and test social media and online advertising trends and apply them to various platforms.
•Highly organized and detail-oriented, target-focused individual.
•Excellent communication and interpersonal skills.
•Previous work experience in an eCommerce and/or travel beneficial but not essential.
•Good understanding of marketing best practices and customer engagement
•Highly creative
•Works efficiently

Hybrid Working Model At CarTrawler we are committed to creating an environment that enables our people to do their best work in the location which suits them best. Whether you enjoy the social aspect of working in the office, prefer to avoid the commute and work from home, or would like the best of both worlds, our Hybrid Working Model is designed to create the best possible working experience for you. At Cartrawler we have has the best technology to enable a truly world class remote working experience that drives collaboration and allows you to thrive in your role. We will also provide you with a “work from home kit” to help get that home office set up, including: ·       A Windows laptop, 2 monitors, docking station, mouse, keyboard & camera·       A comfortable ergonomic office chair and scandi-style desk Our Benefits:·        Flexible Working arrangements. We have a host of flexible options available·        Premium VHI health insurance is provided for all team members·        Up to 4% matched employer pension contribution to help you save for your future·        Family life often takes over, as it should! For these instances we offer all eligible team members paid maternity, adoptive, paternity, parents and marriage leave·        Life assurance & Income protection·        Financial planning support·        Mental Health@CarTrawler programme·        Internal referral programme·        Bike to Work·        Travel Tax Saver The Cool Stuff:·       Annual performance related bonus·       25 days annual leave·       “Friday Unplugged” – Last Friday of every month we have a half day mental health break day.·       We have a dedicated Talent Management and Development Framework “Thrive” which supports your professional and personal development, including unlimited premium access to;o    LinkedIn Learningo    Technical trainings via Udemyo    We also sponsor further education by providing financial support and study leave for specific programmeso    To support your personal growth, we offer a series of benefits including access to coaching, online resilience workshops and team workshops·       We have several employee cohorts across the business that you can become a part of or you will benefit from as they all play a key role in the super culture we have within CarTrawler;o    Sports and Social clubo    CSR Committeeo    Thriverso    Mental Health First Aiderso    Engagement Champion Network·       Weekly Yoga classes and Meditation·       Family & Friends Days, annual Summer & Christmas Party, Kids’ Christmas party and many more  
Apply now