A clock with headphones24/7 Support50by5050by50addressPerson wearing headsetAgent1\,300 car rental agents at 30\,000 locationsGlobe surrounded by peopleAjax booking engineWrenchAjax engineerAjax EngineerAncilliaryAncilliaryPiece of paper with the tick symbolApplication formApplication Form PartnerApplication Form PartnerTrophyAward winningBrand TeamBrand TeamMug + CrossiantBreakfastIcon of a BusBusImage of a calendarCalendarCancel BookingCancel BookingIcon of a CarCarChange CarChange CarChange DetailsChange DetailsChange LocationChange Locationchess pieceChessCustomer SupportCustomer SupportBikeCycleData Quality TeamData Quality TeamEuro symbolDynamic pricingEmailemailFacebookThe Facebook LogoWeightFitnessMultiple cars beside each otherFleet of carsfolderFolderFootballFootballGallery IconGallery IconGrad ProgrammeGrad ProgrammeGraduation programme year 1Graduation programme year 1Graduation programme year 2Graduation programme year 2heartHeartInternational brandsInternational brandsTwitterThe LinkedIn LogoTwo map markers indicating locationsLocationMagazinesMagazinesEnvelope that looks like it's movingSend mailBaby PramBaby PramMedia centerMedia CenterBrainMindfullnessSpeech bubble with language symbolMultilanguageMagic wandNo installationIcon of a OfficeOfficeOne year selectionOne year selectionComputer screen with sun and airplaneOnline bookingOptional ExtrasOptional ExtrasTwo hands shakingPartnerPhonePhonePPC TeamPPC TeamPiggy BankPRSA IconRevenue Management TeamRevenue Management TeamMultiple computer and mobile devicesSales channelPaper and an envelopeService levelSince 2004Since 04Graduation HatStudy LeaveSupplier Management TeamSupplier Management TeamIcon of a TaxiTaxiTaxsaverTaxsaverIcon of a TramTramThe Twitter LogoTwitterUmbrellaUmbrellaUser Experience TeamUser Experience TeamDiamondValue businessView RentalView RentalThe Whatsapp LogoWhatsappyogaYoga
Previous Page

Consumer search trends show accelerated car rental recovery

2nd June 2020: Over the last number of months, we have been closely monitoring consumer behaviour and trends in search data across 10 core markets. As travel bans begin to ease, we can already see early signs of recovery. Consumer search trends indicate car rental is recovering at a faster rate than flights, this could be due to the perceived safety of travelling as a unit in a car. 

The strengthening volume of car rental searches appears to be consistent across all major markets, except for Italy where car rental recovery appears to be in line with flights. In particular, we can see car rental search terms are recovering rapidly in the US – there was an increase of 10ppts in the week-on-week trajectory of car searches last week, with YoY trends now at -28% (at the nadir, the YoY trend was at -67% in the US). Other notable movements include Portugal, where YoY trends improved +14ppts and Switzerland where car rental search terms continue to improve contrary to flight trends.

When we analyse flight data as a standalone piece the news remains positive, all 10 markets being tracked in the report have observed significant improvements from their lowest week. There has been further week-on-week momentum across most markets, most significantly in the US, Germany and Italy. There were 3 exceptions however, as Spain’s, Sweden’s & Switzerland’s trajectory slowed.

Author: Laura Ryan