A clock with headphones24/7 Support50by5050by50addressPerson wearing headsetAgent1\,300 car rental agents at 30\,000 locationsGlobe surrounded by peopleAjax booking engineWrenchAjax engineerAjax EngineerAncilliaryAncilliaryPiece of paper with the tick symbolApplication formApplication Form PartnerApplication Form PartnerTrophyAward winningBrand TeamBrand TeamMug + CrossiantBreakfastIcon of a BusBusImage of a calendarCalendarCancel BookingCancel BookingIcon of a CarCarChange CarChange CarChange DetailsChange DetailsChange LocationChange Locationchess pieceChessCustomer SupportCustomer SupportBikeCycleData Quality TeamData Quality TeamEuro symbolDynamic pricingEmailemailFacebookThe Facebook LogoWeightFitnessMultiple cars beside each otherFleet of carsfolderFolderFootballFootballGallery IconGallery IconGrad ProgrammeGrad ProgrammeGraduation programme year 1Graduation programme year 1Graduation programme year 2Graduation programme year 2heartHeartInternational brandsInternational brandsTwitterThe LinkedIn LogoTwo map markers indicating locationsLocationMagazinesMagazinesEnvelope that looks like it's movingSend mailBaby PramBaby PramMedia centerMedia CenterBrainMindfullnessSpeech bubble with language symbolMultilanguageMagic wandNo installationIcon of a OfficeOfficeOne year selectionOne year selectionComputer screen with sun and airplaneOnline bookingOptional ExtrasOptional ExtrasTwo hands shakingPartnerPhonePhonePPC TeamPPC TeamPiggy BankPRSA IconRevenue Management TeamRevenue Management TeamMultiple computer and mobile devicesSales channelPaper and an envelopeService levelSince 2004Since 04Graduation HatStudy LeaveSupplier Management TeamSupplier Management TeamIcon of a TaxiTaxiTaxsaverTaxsaverIcon of a TramTramThe Twitter LogoTwitterUmbrellaUmbrellaUser Experience TeamUser Experience TeamDiamondValue businessView RentalView RentalThe Whatsapp LogoWhatsappyogaYoga
Previous Page

How Aer Lingus, AirAsia, Ryanair, and Spirit Use Email to Sell After Booking

Dublin, Ireland, 21st March, 2016: The need for ancillary revenue requires airlines to venture beyond the booking confirmation email. The latest report from IdeaWorksCompany, sponsored by CarTrawler, follows that path to learn how airlines gain more sales after a booking is made. IdeaWorksCompany assessed the full set of emails sent by six top ancillary revenue airlines to learn how they encourage customers to buy more.

During December 2015, IdeaWorksCompany made flight bookings on the following airlines:  Aer Lingus, AirAsia, easyJet, Ryanair, Spirit, and Vueling. This list of airlines might look familiar to those acquainted with the annual CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany. These airlines are top ancillary revenue producers and a review of their methods should provide lessons for how to boost a la carte sales:

  • Aer Lingus and easyJet were aggressive marketers with emails sent, on average, every three days.
  • AirAsia was very succinct in its email communications; the airline sent just three post-booking emails and limited the entire content to just over 800 words.
  • Ryanair was a moderate marketer among the six airlines in terms of email frequency and had the lowest average word count at 222 words per email.
  • Spirit, with 2014 baggage revenue of $22.25 per passenger, focused its emails on the task of encouraging travelers to pre-pay bag fees.

In addition to the above, hotel and car hire bookings, checked bags, and assigned seating were the most frequently promoted items in post-booking emails sent by the airlines.

“Never Say Goodbye; Savvy Airlines Use Email to Sell After Booking” was released today as a free 15-page report available at the IdeaWorksCompany website. The 2016 Ancillary Revenue Report series is sponsored by CarTrawler.

To download the free report in full, please click this link.

About CarTrawler

CarTrawler’s connects business and leisure customers and online travel retailers with more road and rail transport solutions than they will find anywhere else. Over 70 international airlines and 2,000 travel retailers around the world trust CarTrawler to provide their customers with real-time access to over 1,500 leading and independent car rental agents, coach transfers, rail networks and chauffeur drive services at 30,000 locations in 174 countries. CarTrawler also owns and operates the Cabforce, Holiday Autos and Argus Car Hire brands. The company headquarters and Customer Centre of Excellence are located in Dublin, Ireland, with additional offices in Boston, London and Helsinki. CarTrawler is private equity backed by BC Partners and Insight Venture Partners. For further information, please visit www.cartrawler.com

About IdeaWorksCompany

IdeaWorksCompany was founded in 1996 as a consulting organization building brands through innovation in product, partnership and marketing, and building profits through financial improvement and restructuring. Its international client list includes airlines and other travel industry firms in Asia, Europe, the Middle East, and the Americas.  IdeaWorksCompany specializes in ancillary revenue improvement, brand development, customer research, competitive analysis, frequent flier programs, and on-site executive workshops. Learn more at IdeaWorksCompany.com.

For further information, please visit www.cartrawler.com or contact: Joe Farinella, Director of Marketing, CarTrawler.  Telephone: +353 1 218 3855, Email:jfarinella@cartrawler.com